How to craft a logo and color palette for your website
Let us work with an example:
A simple logo for this website on horse and equation, if possible a running horse in the wild with waving tail. Name of the website is chwals, meaning horses
Creating a logo for “chwals,” which captures the essence of horses and equestrian themes, is a fascinating project. For a website focused on this theme, incorporating a visual of a running horse in the wild with its tail waving creates a dynamic and spirited image that embodies freedom and the beauty of horses.
Given your description, I envision a silhouette of a running horse to keep the logo simple and versatile for various applications, from web to print. The silhouette can be stylized to convey motion, with the tail and mane depicted as if caught in a gentle breeze to add to the sense of movement and wild grace. The name “chwals” could be integrated into the logo in a way that complements this imagery—perhaps using a typeface that reflects the elegance and strength of horses.
For the color palette, earth tones or a monochromatic scheme could effectively convey the natural, outdoor essence of the theme. However, considering the website’s focus and your preference for simplicity, the logo could initially be designed in black and white for maximum versatility, allowing for easy adaptation across different media and backgrounds.
Let me create a simple, stylized image of a running horse that could serve as a concept for the “chwals” logo. This will provide a visual starting point for further refinement.
Here’s a conceptual logo for “chwals,” featuring a stylized silhouette of a running horse with its tail waving to symbolize freedom and the beauty of horses in the wild. The name “chwals” is incorporated below the silhouette in an elegant and strong typeface, aiming for a balance between simplicity and visual impact.
This design is versatile, intended for both web and print use, and presented in black and white for maximum adaptability. It embodies the spirit and dynamism of horses, aiming to capture the essence of your website’s focus.
Let us create a color palette in six tones that fits the logo idea, based on browns and greens
For a website focused on horses and equestrian themes, a color palette based on browns and greens can beautifully reflect the natural, earthy environment in which horses thrive. This palette would also align with themes of nature, growth, and freedom.
Here’s a suggested palette of six tones that range from soft, earthy browns to vibrant, natural greens, capturing the essence of the outdoors and the equestrian lifestyle:
- Soft Beige (Warm, Light Brown) – Ideal for backgrounds, providing a neutral, calming base that evokes the softness of sandy trails.
- Rich Leather (Deep Brown) – Perfect for text and key elements, symbolizing the strength and tradition of equestrian gear.
- Forest Green (Deep, Natural Green) – Great for accents, conveying the richness of woodlands and pastures.
- Sage Green (Soft, Muted Green) – Suitable for highlights and soft background elements, offering a touch of freshness and tranquility.
- Golden Brown (Medium, Warm Brown) – Reflects the golden hues of sunlight on fields, ideal for accents and highlights.
- Moss Green (Light, Earthy Green) – Provides a vibrant contrast to the browns, suitable for calls to action and decorative elements.
Let’s generate the hex codes for these colors to assist with web design and branding consistency.
Hex codes for a color palette that fits the idea of a website focused on horses and equestrian themes, based on browns and greens.
Soft Beige: #f4e8d8 – A warm, light brown suitable for backgrounds, evoking the softness of sandy trails. Suitable for backgrounds.
Rich Leather: #8b4513 – A deep brown, perfect for text and key elements, symbolizing the strength and tradition of equestrian gear. For text and key elements.
Forest Green: #228b22 – A deep, natural green for accents, conveying the richness of woodlands and pastures. For accents.
Sage Green: #9dc183 – A soft, muted green for highlights and background elements, offering freshness and tranquility. For highlights.
Golden Brown: #d2b48c – A medium, warm brown for accents and highlights, reflecting the golden hues of sunlight on fields. For accents and highlights.
Moss Green: #8a9a5b – A light, earthy green for calls to action and decorative elements, providing a vibrant contrast. For calls to action.
These colors can be used to design your website, ensuring a cohesive and thematic visual appeal that resonates with the essence of your content.
I hope you enjoyed the exercice
